Ben Butler, Copywriter
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Neuriva

In 2018-2019 I pitched and developed the launch campaign for Neuriva, a new brain health supplement and the first original brand launch from Reckitt Benckiser in over a decade. The challenge was to create a credible brand with mass appeal in a category that typically employs snake-oil claims directed at seniors and angry middle-aged talk radio listeners. We met that challenge with a modular suite of upbeat, optimistic work encouraging everyone to brain better.
Art Direction by the brilliant Kirill Shevyakov

In 2018-2019 I pitched and developed the launch campaign for Neuriva, a new brain health supplement and the first original brand launch from Reckitt Benckiser in over a decade. The challenge was to create a credible brand with mass appeal in a category that typically employs snake-oil claims directed at seniors and angry middle-aged talk radio listeners. We met that challenge with a modular suite of upbeat, optimistic work encouraging everyone to brain better.
Art Direction by the brilliant Kirill Shevyakov