One great way to justify your salary is by selling a car that costs about as much as a copywriter makes in a year. That's the all-new BMW 7 Series. This is BMW's flagship sedan and was the biggest product launch of the year. I handled most aspects of the 7 Series launch, including pre-launch communications, the launch site, print campaign, and a never-ending microsite of shareable innovations.
Social Microsite: Innovation Overload (click image to open site in new window)
To promote the 7 Series in social media, we created a site that features a never-ending series of shareable loops and gifs, showing off the never-ending amount of innovations and details found in BMW's flagship sedan.
Launch site (click image to open site in new window)
The car was launched with a high-impact product page showcasing various features and innovations.
