Boar's Head has been around since a time when it was not weird at all to have a severed pigs head as a logo. I acted as Creative Director and lead writer on Boar's Head, helping to establish strategy, manage teams, and develop campaigns for the overall brand as well as monthly product features.
Outdoor: Boar's Head 110-Year Anniversary
Mouthful - :30 TV
This back-to-school spot was written, sold, cast, shot, and finished in two weeks. Let's not do that again.